Overview
The objective was to architect a high-trust entry point for a global service. I focused on Information Architecture (IA) that simplifies complex subscription models into a frictionless 3-step conversion funnel.
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UX & Scalability Challenges
Content Density vs. Speed: "How to display diverse global content libraries without overwhelming the user or slowing down page load perception."
Multi-Regional Trust: "Designing a UI that feels local to users in multiple countries while maintaining a unified UK-brand identity."
CTA Optimization: "Strategically placing 'Hard' CTAs (Subscribe) and 'Soft' CTAs (Learn More) based on eye-tracking patterns for streaming platforms."
Engineering-Led Design (Figma Workflow)
Component-Based Design: "Built the page using a Figma Design System with reusable components (buttons, cards, navigation bars). This ensures that future marketing campaigns can be launched 50% faster by simply swapping content within the existing framework."
Responsive Logic: "Instead of just making it 'fit' mobile, I designed for Mobile-First interactivity, ensuring that touch targets meet accessibility standards and that the 'Buy' button is always within the natural thumb-zone."
Conversion Rate Optimization (CRO)
The 'Above-the-Fold' Strategy: "Engineered the hero section to answer three user questions in under 3 seconds: What is it? Is it available in my country? How do I start?"
Visual Trust Markers: "Integrated 'Trust-Pillars'—using recognizable regional icons and security-focused visual cues to reduce friction during the checkout process."
Figma: Advanced Prototyping (Variables & Constraints for responsive testing).
Photoshop: Asset Optimization (Ensuring high-quality imagery with low file weight for faster LCP - Largest Contentful Paint).
Technical Handoff: Provided developers with a full Style Guide (Typography scales, Color tokens, and Spacing variables) to ensure 1:1 implementation.
Outcome
Delivered a production-ready design that balances premium aesthetics with technical performance. The result is a scalable, accessible landing page architecture designed to handle high-traffic global launches while maintaining a consistent 99% UI integrity across all devices.
